--- title: "David M Robinson: Luxury Jewellery POS on Salesforce | Eposly" description: "How European luxury jeweller David M Robinson uses Eposly to bring craftsmanship-grade care to checkout and CRM, with assisted sales native to Salesforce." lang: en json-ld: | [ { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "headline": "Bringing jeweller-grade craftsmanship to the point of sale", "description": "DMR, a leading European jeweller, uses Eposly to bring jeweller-grade care and craftsmanship to its point of sale and Salesforce CRM.", "author": { "@type": "Organization", "name": "Eposly" }, "publisher": { "@type": "Organization", "name": "Eposly", "logo": { "@type": "ImageObject", "url": "https://eposly.io/logo.png" } }, "datePublished": "2021-01-01", "mainEntityOfPage": "https://eposly.io/customers/david-m-robinson", "citation": { "@type": "Quotation", "text": "Eposly is transforming our business. 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[Home](/) 2. [Customers](/customers) 3. David M Robinson Case study # Bringing jeweller-grade craftsmanship to the point of sale DMR, a leading European jeweller, uses Eposly to bring the same care and craftsmanship to checkout and CRM as they bring to every unique piece of jewellery. [Book a demo](/contact)[Explore Retail](/industry/retail) ![David M Robinson](data:image/svg+xml,%3c?xml%20version='1.0'%20encoding='utf-8'?%3e%3c!--%20Generator:%20Adobe%20Illustrator%2021.1.0,%20SVG%20Export%20Plug-In%20.%20SVG%20Version:%206.00%20Build%200\)%20--%3e%3csvg%20version='1.1'%20id='Layer_1'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20x='0px'%20y='0px'%20viewBox='0%200%20122.2%2054'%20style='enable-background:new%200%200%20122.2%2054;'%20xml:space='preserve'%20fill='%23333333'%3e%3cg%3e%3cpath%20d='M85.7,2.6H75.6L61.9,31.7L45.6,2.6H36c2.7,1.7,4.3,3.9,6.4,7.9l17.1,29.8L75.6,7.1v31.2c0,3.6-0.7,5.8-3.8,7.9h13.9%20c-3.1-2.1-3.8-4.3-3.8-7.9V10.5C81.9,6.9,82.6,4.7,85.7,2.6'/%3e%3cpath%20d='M111.2,40.5c-6.1-9.2-7.8-12.9-15.7-13.9c5.6-0.4,11.2-5.4,11.2-12.3c0-6.9-4.3-11.7-13.7-11.7h-1.6c7.2,1.7,8,8.8,8,12.3%20C99.6,20,97,26,88.3,26v0.3c7.1,0.4,10.5,6.9,15.1,14.2c3.8,6,6.9,11,13.3,11c2.1,0,4-0.6,5.5-1.5%20C115.8,49.3,113.7,44.2,111.2,40.5'/%3e%3cpath%20d='M18.1,2.6H0c3.1,2.1,3.8,4.3,3.8,7.9v27.8c0,3.6-0.7,5.8-3.8,7.9h18.9c15.6,0,21-12.1,21-21.8C39.8,11.3,31.9,2.6,18.1,2.6%20M16.5,44.5c-5,0-6.4-2.5-6.4-6.2v-34l0,0h8.2c9.5,0,14.3,7.4,14.3,20.1C32.5,37.5,28.6,44.5,16.5,44.5'/%3e%3cpath%20d='M42.2,38.1C42.2,38.1,42.2,38.1,42.2,38.1c-0.2,0.9-1.5,5.8-6.1,8.1c0,0,0,0,0,0h12.4C43.3,43.7,42.2,38.1,42.2,38.1'/%3e%3c/g%3e%3c/svg%3e) David M Robinson Industry Luxury Retail Sub-segment Jewellery Region UK / Europe Cloud Salesforce Sales & Service Cloud The challenge ## The same care at the point of sale Every piece of jewellery DMR sells is uniquely special, and DMR wanted to bring the same care and craftsmanship to its point of sale and CRM. That meant knowing every customer from the very first moment in-store, instead of losing transaction and client data between the till, the back office, and Salesforce. Requirements - 01 ### Customer data captured from the first in-store moment - 02 ### No loss between till, back office, and Salesforce - 03 ### Branded receipts and connected cash handling - 04 ### Clear visibility on what is sold, to whom, at what price - 05 ### Insights to power upsell and growth motions The Eposly solution ## iPad, card machine, and Salesforce in one flow Whenever DMR processes a sale through Eposly, the store team uses an iPad to track order and customer data in Salesforce in real time ; capturing what is sold, to whom, and at what price. Payments are taken with Eposly's integrated card machine, connected cash register, and connected printers for branded receipts. ### iPad order & customer capture What is sold, to whom, at what price, inside Salesforce. ### Integrated card machine Payments taken right at the counter. ### Connected cash register & printers Branded receipts and synchronized cash handling. ### Post-sale insights Customer data informs upsell and growth motions. Post-sale, DMR uses Eposly to discover new insights into customers, then uses that data to upsell products and accelerate growth. > Eposly is transforming our business. Enabling retail stores to connect better with customers and allow us to meet critical distributor KPIs. > > Jo Cameron / Digital Transformation Lead, DMR The outcomes ## KPIs met, visibility gained, upsell unlocked With Eposly connecting the store floor to Salesforce, DMR meets distributor KPIs, sees every sale in real time, and grows through smarter upsell. ### Customer & sales KPIs High customer experience and sales KPIs consistently met. ### Real-time management view Sales by store, by customer, and by sales agent in real time. ### Marketing upsell Products sold analysed to upsell new products to existing and new customers. ## Continue exploring [ Industry Specialty Retail Learn more ](/industry/retail)[ Capability Assisted Sales Learn more ](/product/capabilities/assisted-sales)[ Capability Intelligence Learn more ](/product/capabilities/intelligence) ## Ready to run the whole sales process inside Salesforce? See how this would work in your Salesforce setup. 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