Case study
Bringing jeweller-grade craftsmanship to the point of sale
DMR, a leading European jeweller, uses Eposly to bring the same care and craftsmanship to checkout and CRM as they bring to every unique piece of jewellery.
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David M Robinson
Industry
Luxury Retail
Sub-segment
Jewellery
Region
UK / Europe
Cloud
Salesforce Sales & Service Cloud
The challenge
The same care at the point of sale
Every piece of jewellery DMR sells is uniquely special, and DMR wanted to bring the same care and craftsmanship to its point of sale and CRM. That meant knowing every customer from the very first moment in-store, instead of losing transaction and client data between the till, the back office, and Salesforce.
Requirements
- Customer data captured from the first in-store moment
- No loss between till, back office, and Salesforce
- Branded receipts and connected cash handling
- Clear visibility on what is sold, to whom, at what price
- Insights to power upsell and growth motions
The Eposly solution
iPad, card machine, and Salesforce in one flow
Whenever DMR processes a sale through Eposly, the store team uses an iPad to track order and customer data in Salesforce in real time ; capturing what is sold, to whom, and at what price. Payments are taken with Eposly's integrated card machine, connected cash register, and connected printers for branded receipts.
iPad order & customer capture
What is sold, to whom, at what price, inside Salesforce.
Integrated card machine
Payments taken right at the counter.
Connected cash register & printers
Branded receipts and synchronized cash handling.
Post-sale insights
Customer data informs upsell and growth motions.
Post-sale, DMR uses Eposly to discover new insights into customers, then uses that data to upsell products and accelerate growth.
Eposly is transforming our business. Enabling retail stores to connect better with customers and allow us to meet critical distributor KPIs.
The outcomes
KPIs met, visibility gained, upsell unlocked
With Eposly connecting the store floor to Salesforce, DMR meets distributor KPIs, sees every sale in real time, and grows through smarter upsell.
Customer & sales KPIs
High customer experience and sales KPIs consistently met.
Real-time management view
Sales by store, by customer, and by sales agent in real time.
Marketing upsell
Products sold analysed to upsell new products to existing and new customers.
Luxury-grade checkout, Salesforce-native CRM
See how Eposly brings the same craftsmanship to the point of sale as your team brings to every piece.