Case study
Connecting in-store sales to customer data across an entire continent
Multichoice, Africa's leading subscription TV and streaming provider, chose Eposly to unify payment collection and order processing across its retail footprint, directly on Salesforce.
Multichoice
Industry
Media & Entertainment
Sub-segment
Subscription TV retail
Region
Multi-country, Africa
Salesforce Cloud
Sales & Service Cloud
The challenge
Knowing subscribers starts in the shops
To care for their subscribers, Multichoice needed to know them ; and that starts in the shops. The existing store operations lacked a unified way to capture transaction and customer data in real time, making it hard to connect in-store activity to the broader Salesforce customer record.
Without this connection, scaling a consistent cross-border retail model across multiple African countries was operationally complex and limited the ability to deliver a true customer 360 view.
Pain points
- No unified way to capture transaction data in real time
- In-store activity disconnected from the Salesforce customer record
- Inconsistent retail model across multiple countries
- Limited visibility for a true customer 360 view
The Eposly solution
A complete cloud-based checkout for retail stores
Whenever Multichoice processes a sale through Eposly, agents use an iPad to track the order and customer data in Salesforce in real time, recording what is sold, who bought it, and at what price.
iPad order capture
Agents track order and customer data in Salesforce in real time.
Integrated card machine
Payments taken directly at the point of sale.
Connected cash register & printers
Branded receipts, synchronized cash handling.
The transformation delivers a complete cloud-based checkout solution for retail stores across an entire continent.
The outcomes
Measurable impact across the retail footprint
Gains in accuracy, traceability, and sales performance once Eposly is rolled out across Multichoice retail stores.
150 percent
Improvement in cash handling errors & traceability
10 times
Increase in data accuracy for customer 360
Plus 25 percent
Expected sales uplift
Run retail natively in Salesforce
See how Eposly connects assisted sales, payments, and customer data in one cloud-based checkout.